search engine marketing

Search Engine and Website marketing packages and Google Adwords - click here

Market and Keyword Research

The same principle for effective marketing in all mediums is relevant for search engine marketing: Know your market.
The first step in knowing your market is by identifying your “keyword niche”. Keywords are used to locate your website via search engines. The keyword niche should be large enough to draw good visitor traffic, yet 'narrow' and specific enough to let you overplay your competitors and get to the top on the SEs.

This phase in Search Engine Optimization should include the following:

	List keywords that need to be researched.
	Narrow the keyword list by removing the terms that are not searched often enough or turn to be too much competitive.
	Research your keyword niche by studying the competition that compete for your keywords at different Search Engines. Major (google, yahoo, msn) and Local search engines (ananzi, aardvark) are important.
	Analyze the competition thoroughly to determine their strengths and weaknesses on search engines and overplay them.

Evaluate and Improve Website

Before the site is submitted to search engines one should evaluate the website on the outcomes of the research phase.
Keyter IT specializes in web development and developing for search engines. To optimize your website for search engines, we take great care of the following:

	Meta Tags
	Links
	Images and image attributes
	Links
	Textual information
	Include a Site Map
	Create a robot file for the search engines.

Search Engine Submission

Once the website is optimized, it is now ready to submit to Search Engines. Keyter IT targets approximately 120 search engines on the World Wide Web. The objective is to beat your main competitors on all of these Search Engines

Measuring Success and Maintaining your position.

It generally takes between 30-60 days for results to start kicking in, and once they do it is important to try and maintain the position that we have worked so hard to achieve.
Obviously, you have spent a lot of time researching keywords, applying optimization advice, submitting your website, exchanging links with the other sites etc. So, are your efforts working?

Checking your rankings is the best way of answering this question.
Keyter IT, examines search engine results pages and builds a real-time report giving the exact positions of your website with targeted keywords. It includes several search engine results pages, which show where your site's found.

You will have access to the following valuable info

	what pages of your website are ranked high for the given keywords at the chosen search engines;
	which pages of your site have got indexed by major search engines;
	how well your competitors rank for the keywords you target;
	how many pages of your competitors have got indexed by the SEs;
	learn about your performance at the popular search engines by tracking your ranking score.
	A detailed report on the number of Web pages that link to your site and its pages.
	The number of sites linked to your competition so you can estimate how difficult it would be to outplay them.
	Which Web pages link to your competition, but do not link to you - so you can ask them to add a link to your pages.
	What words and phrases are used as anchor text when other sites link to yours.
	What sites link to most of your competitors and/or to your site at the same time.

Pay per click advertising and Google Adwords

One the most effective ways to market your website on the internet is through Google Adwords. Keyter IT could manage you Google Adwords or Google Adsense Campaign.

Search Engine and Website marketing packages and Google Adwords - click here